Monday, 14 March 2016

Netflix Revision


Student Revision Notes
Media area
The Past
Example
How has the internet/ technology facilitated this
Impact on media areas
Key terminology
Theory and relevant terminology
The future
Film industry, Netflix and film distribution


Films had to rely on box office sales in order to make money. This posed a significant risk- no guarantee film would do well.
Crouching Tiger, Hidden Dragon: The Green Legend.


Netflix made a distributor- finance deal with the Weinstein Co. In return for providing money to fund the film, Netflix was given exclusive distribution rights to the film. With it being released simultaneously on Netflix as in IMAX cinemas on the 26th February 2016
Audience are able to access Netflix via the internet, thanks to wi-fi, 3G, 4g.

Also technological convergence has meant the audience could watch this film from different devices as soon as it premiered, e.g. smart phone.
Films get a definite amount of money for the film without having to totally depend on box office.

Led to a boycott of some cinemas for the film because believe audience are less likely to go to the cinema to watch it, when they can do so at home straight away. For example American cinema chain Regal Entertainment Group refused to show it.


Production

Digital distribution

Technological convergence
Chris Anderson- could result in a growth in the long tail. Possibility for more niche products because it provides a safety net for the producers.
Likely to see more of this with simultaneous digital distribution. It benefits the film companies as they have an element of safety which box office does not provide, as well as allowing the audience to watch via different devices from the premiere date and not have to wait.

Could lead to a reduction of piracy, because films are cheaper.



Student Revision Notes
Media Area
The Past
Example
How has the internet/technology facilitated this?
Impact on media area
Key terminology
Theory and relevant terminology
 The future
Netflix & film production
Mostly major film companies/conglomerates had the funds and tech to make films, maybe some smaller studios. Not a lot of indie stuff.
Special Correspondents

Streaming is becoming incredibly popular and profitable.
Netflix pre-bought global distribution rights for $12M. This=Netflix exclusive, despite Sony buying rights for cinema distribution.
Streaming

conglomerates
(Digital) distribution









Gauntlett-bypassing media ‘gods’
-Sony’s pretty ticked off.

Long tail


More and more streaming service-exclusive films are likely- Netflix keeps getting bigger. Audiences like convenience, plus it’s probably cheaper than buying movie tickets.

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