- In 2013, iTunes sold over 25 billion songs.
-
Anderson suggests the ITunes is a prime example of business that is
taking advantage of the new entertainment economy as it embraces
the long tail along with the big hits. This is a quote from Anderson in
2004 - “With no shelf space to pay for and, in the case of purely
digital services like iTunes, no manufacturing costs and hardly any
distribution fees, a miss sold is just another sale, with the same
margins as a hit. A hit and a miss are on equal economic footing, both
just entries in a database called up on demand, both equally worthy of
being carried.”
- By selling the
mainstream hits and attracting costumers, the iTunes store uses the hits
to recommend and raise more of an interest to the unpopular songs in
the Long Tail.
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