Media in the Online Age: May 2016

Analytical Terminolgy

Connote/ signifies/ symbolies - imply or suggest (an idea or feeling) in addition to the literal or primary meaning.
Denote - shows something, signifies that...etc ... Specific meaninggg
Generic Convention - Conventions you would expect to see for each genre. Example: In a horror movie you would expect to see a villain and blood. In a science fiction film you would expect to see aliens, abstract costumes, rockets etc.
Entropy - Unpredictability. A text is entropic if it contains unpredictable elements.
Redundancy - Predictable. Redundancy is the result of high predictability.
Dominant - When a text is read by the audience in a way that is intended by the creators of the text...?
Mise-en-scene - Costumes, location, lighting, editing, sound etc
Anchors -

Masthead - Title of a magazine
Puff - An incentive which is placed onto a cover to make something stand out.
Pug - Something to catch the readers eye. Usually placed in either the top left or right hand corners.
House Style - The general layout and presentation of a magazine (should be shown throughout the entire magazine).
Medium Close Up (photography) - Shows the face clearly but not close (can still see shoulders).
Mode of Address - How the text speaks to the audience and how it involves them. e.g Direct mode of address, informal, formal
Bleed - The area that will be trimmed off when you send something to print.

Genre - Category or type of media text
Narrative - The story that is being told & the technique used to tell the story.
Star Image - The representation a celebrity maintains for its target audience, making them recognisable as a 'brand'
Amplification (Goodwin) - Conventions are shown in the video, uses both performance and narrative
Disjuncture (Goodwin) - Completely ignores the content of the song and the genre of the music.
Illustrate (Goodwin) - Shows the literal meaning of the song lyrics.
Gratification -

Serif - a slight projection finishing off a stroke of a letter in certain typefaces.
Tracking - Letter spacing?...
Kerning - the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result.
Coherence - Consistency

Images
Quotations
Brand Identity - The visible elements of a brand (colours, fonts, logos, symbol, name, design etc) that make something recognisable.
Promote
Exclusivity - Offer more value
Binary -

Analepsis - Flashbacks
Prolepsis - Falshforwards
Media Language - The technological aspects of media - How they create meaning
Institution - The creators/or owners of a company.
Representation - How a group or idea is presented to the audience.
Audience - The consumers of the media product. 'prosumers'
Ideology - Features and values that are communicated within the media. Ideas and values = biased
Streaming - Transferring data such as audio and films via the internet.
Crowdfunding - Funding a project or venture by raising money from a large number of people.
Web 2.0 - Websites that creators use to connect to their audience. Allows collaboration.
150 million - The amount of money usually used to make a film.
Viral Marketing - It has spread all over.
Cultural Capital - Knowledge about media culture - could be very specific
Long Tail - Niche - Economic Theory - Chris Anderson
Conglomerate - a company that owns numerous companies in various mass media; i.e. television, radio, publishing, motion picture, and the Internet.
Mainstream
Indie - Independent
Digital Distribution -